Citi Group is hiring Business Analytics Analyst | Apply Now

  • Full Time
  • Bengaluru, India
  • Minimum 4-7 LPA (Expected) INR / Year

Citi Group

Citi Group is hiring Business Analytics Analyst. Interested Candidates can go through the details and apply using the link provided at the bottom of the Post.

About CITI Group

Citigroup, commonly known as Citi Group, is a leading global financial institution that has left a profound impact on the banking and financial services industry. With a rich history dating back over two centuries, Citi Group has continuously evolved to cater to the changing needs of its diverse clientele. Renowned for its wide array of services, including investment banking, consumer banking, and asset management, Citi Group operates in numerous countries, making it a truly international powerhouse. The company’s commitment to innovation and customer-centric approach has solidified its position as a trusted and respected player in the financial world. As Citi Group continues to navigate the complexities of the global economy, its unwavering dedication to excellence remains the cornerstone of its success.

CITI Group Recruitment 2023

Company name Citi Group
Job Role Business Analytics Analyst
Work Location Bengaluru, India
Job Type Full Time
Experience 0-2 Years
Qualification Bachelor’s degree
Batch Not Mentioned
Package Minimum 4-7 LPA (Expected)

Job Description

The Business Analytics Analyst position is a developing professional role that involves applying specialized knowledge to monitor, assess, analyze, and evaluate processes and data. This role is responsible for identifying policy gaps, formulating policies, interpreting data, making recommendations, and researching factual information. It also involves identifying inconsistencies in data, defining business issues, and formulating recommendations on policies, procedures, or practices. Additionally, this role requires integrating established disciplinary knowledge within their specialty area with a basic understanding of related industry practices. The Business Analytics Analyst should have a good understanding of how their team interacts with others to achieve the area’s objectives, as well as develop a working knowledge of industry practices and standards. The impact of this job is limited to their own team.


  1. Provide actionable insights into the overall market and customer behavior to address strategic questions related to Retail Bank products, including an understanding of key performance indicators (KPIs), return on investment (ROI), and channels.
  2. Analyze campaign performance and respond to ad-hoc analytic requests, offering recommendations to enhance campaign profitability.
  3. Utilize tools like Hive, Python, and Excel to analyze both external and internal customer data, identifying opportunities across the Retail bank customer lifecycle.
  4. Evaluate online and offline customer behavior to provide insights and recommendations for improving targeting strategies.
  5. Analyze A/B and multi-variate tests, communicate the results, and provide recommendations to optimize campaign efficiency and budget allocation.
  6. Forecast the performance of campaigns and products for short-term and long-term cohorts, supported by data and business justifications.
  7. Collaborate closely with Marketing, Pricing, and Decision Management teams to drive revenue and growth for Retail Bank products, influencing decisions based on data-driven insights.
  8. Serve as the knowledge owner for customer and market data, advising other marketing functions, such as e-commerce/website, online/offline advertising, brand, and product development.


  • Hold a Bachelor’s degree in a quantitative discipline or possess a graduate degree.
  • Have 0-2 years of work experience in marketing research, statistical analysis, or data analysis (or equivalent academic experience).
  • Possess effective communication skills, both verbal and written, and the ability to collaborate with cross-functional partners and team members.
  • Be proficient in data management and manipulation, using tools such as Python, Hive, and SQL.


  • Possess a Bachelor’s or University degree or equivalent experience.

How to Apply?

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  • Look for the apply link on the job listing page, usually located somewhere on the page.
  • Clicking on the apply link will take you to the company’s application portal.
  • Enter your personal details and any other information requested by the company in the application portal.
  • Pay close attention to the instructions provided and fill out all necessary fields accurately and completely.
  • Double-check all the information provided before submitting the application.
  • Ensure that your contact information is correct and up-to-date, and accurately reflect your qualifications and experience.
  • Submitting an application with incorrect or incomplete information could harm your chances of being selected for an interview.

Apply Link

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